Powerful Brochures
6 Step Checklist for Creating Powerful Brochures
September 30th, 2011 | Powerful Brochures
Whether it’s an informative or a sales brochure, a powerful brochure captures the attention of the reader and directs them to take action. From the cover to strong visuals and avoiding complacency about flyer printing, use this six step checklist to create the ultimate brochure.
1. Strong Selling Message on the Cover
It’s been estimated that anywhere from 70 to 80 per cent of people will not open a brochure if there’s no compelling reason to do so on the cover. Your brochure cover should include a message that does one or more of three things: