GLOSSARY
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Register
When printing with two or more colours it is necessary to align the different plates. This is known as register. On the edges of an untrimmed sheet you will see small target shapes called register marks which are used for accurate positioning. A printed piece which is out of register will have an unfocussed look.
Run-on
Often when a printing price is quoted it is given as a figure for the basic job plus a figure for additional copies. For example the price may be 2000 copies at £300 with £25 for a 500 run-on. This enables you to calculate a range of prices for different quantities.
It is very important to note that the run-on price is for copies printed at the same time as the main run. For instance, in the example given, you could not have 2000 copies today and then expect to have another 500 at some future date for just £25. In many cases the set-up and Make Ready charges represent a large proportion of the print cost.
Rotogravure
The web version of gravure
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